Celebrity Cruises has launched its first television commercial in Australia, with the locally produced TVC screened for the first time at the weekend.
Regional commercial director Adam Armstrong said the cruise line was very proud of the new commercial.
“We have an award-winning, premium product and this commercial really helps demonstrate to a wider audience what makes Celebrity shine in this busy cruising market,” he said.
The 15, 30 and 60 second clips were developed after “in-depth” discussions with travel agents and “detailed” customer profiling, Armstrong revealed. They are being screened on Foxtel channels.
It spearheads a new brand campaign for the luxury cruise line in Australia and New Zealand, which will also feature print and online components.
Check out the new TVC here: