Cruise

Carnival brings out Game-Changing Guest Experiences

Amy Bryant

Carnival Corporation unveils highly personalised concierge services through Ocean Medallion.

The company said it has developed the world’s first interactive guest experience platform capable of transforming holiday travel into a highly personalised and elevated level of customised service for millions of guests.

The company unveiled the Ocean Medallion™, a first-of- its-kind wearable device that enables a personal concierge by bridging the physical and digital worlds to deliver a new level of personalised service not previously considered possible — including sophisticated way of finding food and beverage on demand, an array of interactive gaming, personalised entertainment experiences and more.

Weighing about 50 grams and with a diameter of about 2.5 centimetres, the disc can be accessorised with jewellery, clips, key chains and bands or simply carried in a pocket or pocketbook.  Powered by proprietary technology developed by Carnival Corporation that features an Internet of Things (IoT) network of intelligent sensors and experiential computing devices, the Ocean

Medallion revolutionises guest service not only for the cruise industry, but the broader leisure industry. It was introduced by CEO Arnold Donald on January 5.

The Ocean Medallion goes well beyond the growing number of wearables used by theme parks and other leisure companies by leaving behind the required action of “tap” and ushering in a new paradigm for guest interactions.

Some of its benefits will:

  • streamline and expedite the port embarkation and disembarkation process
  • allow guests to access their staterooms as they approach the door (no keycard required)
  • locate friends and family around the cruise ship
  • enable guests to purchase merchandise without any transaction, cards or paper
  • deliver enhanced dining experiences based on food and beverage preferences
  • power an array of interactive gaming and immersive entertainment experiences
  • significantly enhance interactions with crew members and guests.

“With this interactive technology platform, we are poised to have our global cruise line brands at the vanguard of forever changing the guest experience paradigm – not just in the cruise industry but in the larger vacation market and potentially other industries,” Donald said.

The new guest experience platform will debut on Princess Cruises’ Regal Princess in November 2017, followed by Royal Princess and Caribbean Princess in 2018. The new Medallion Class on Princess Cruises will be rolled out over multiple years on the entire Princess Cruises fleet.

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