BYOjet to roll out “firsts” for Aussie OTA market

BYOjet to roll out “firsts” for Aussie OTA market

On the back of reporting a second consecutive all-time record sales month in April, BYOjet announced it is planning on rolling out a number of “firsts for the Australian OTA market”.

Parent company, Professional Performance Systems reported total transaction value (TTV) for the online business exceeded $8.82 million in April, up 4.9% month on month, which was also a record result. The company attributes its success in a competitive landscape to using “proprietary technology and strategic partnerships to access a profitable and growing sector of the market”.

Brisbane-based online travel agency, BYOjet Group, an associate member of Helloworld, also operates in New Zealand and Singapore through a range of brands and white label offerings.

Ceo Lenny Padowitz told Travel Weekly the company is looking to increase growth in the online marketplace with the launch of new initiatives, which are in the final phase of development.

“BYOjet is looking to implement initiatives which should lead to increased consumer engagement and offer greater value to customers directly. Many of the updates we are rolling out will be firsts for the Australian OTA market,” Padowitz told Travel Weekly.

On recent trends, Padowitz said the online business has seen a bounce back in international bookings.

“After months of declining international bookings, we’re beginning to see this trend reverse which points to people being more optimistic about their financial outlook. We expect to see both domestic and international travel continue this modest growth over the short term.”

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