Hotels

Brisbane’s Sofitel forced to pull sexist “Mad Men” ad

Brisbane’s Sofitel hotel is handing out the apologies today after a seemingly innocuous print advertisement was called out for sexism and gender stereotyping.

The ad features an attractive young couple lounging about in the hotel’s bathrobes and enjoying a breakfast platter of fruits and pastries.

However, it’s the couple’s choice of reading material that is causing all the consternation. The man reading The Australian Financial Review and the woman, Chanel coffee table book.

9aec19624ee8b9ba1dd27d070fe579e8

A journalist from The Australian, Elizabeth Redman, called out the ad on Twitter, writing, “Your breakfast looks delicious… just wanted to let you know I’m a woman and I also read the Financial Review every day”.

Another avid Tweeter described it as being “straight out of an episode of Mad Men”.

While another added: “Yes, newsflash for @SofitelBrisbane — some women are in fact more interested in whether stocks and shares are going up and down than whether hemlines are.”

“Of course, the fruit platter is on her side, she’d be loathed to touch the baked goods,” another wrote.

A spokesperson for the Sofitel Brisbane responded with: “We appreciate you voicing your concerns. There was no intention of portraying a stereotype, but we recognise it and apologise for any offence it has caused.

“The creative has been pulled from any future activity. Feel free to send us a DM if you’d like to discuss further,” the spokesperson said.

However, some respondents came out in support of the campaign and suggested those who were offended by it needed to lighten up a little.

“If this is all you have to worry your mind about then you are a very lucky person indeed, geez,” one woman wrote.

“Why are people getting so offended by such silly things it’s just a picture. Why waste your time getting so worked up, this world is crazy,” another wrote.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

Tourism

Airbnb’s ‘Around the world in 80 days’ tour off to shaky start, after tour operators caution company

Travel Weekly was disappointed to learn that Jules Verne does not make an appearance on the tour, and hopes that Airbnb’s next tour, 20,000 Leagues Under the Sea features the author.

Share

CommentComments

Aviation

Ex-flight attendant reveals the most dangerous part of flying

An ex-flight attendant has told some eyebrow-raising stories of her time as a flight attendant, revealing the most dangerous part of her job.

Share

CommentComments

Tourism

TripAdvisor reveals travellers picks for the world’s best experiences

Our friends at TripAdvisor have revealed the best experiences in the world, while the best experience of our day has been a burnt tongue from a hot cup of coffee.

Share

CommentComments

Travel Agents

Diversity, technology and the three-year picture: Three things we’ve learnt about Travel Counsellors

by Christian Fleetwood

TCX revealed some important insights into how Travel Counsellors do what they do. Here are three that stood out from the conference in Adelaide.

Share

CommentComments

Tourism

Aussie tourist slapped with $2,500 fee over broken nail

A friendly reminder to travellers heading to the US to PLEASE get travel insurance.

Share

CommentComments

Travel Agents

“Consumers have rights”: Dodgy travel agency busted by QLD grandmother

by Ali Coulton

Similarly, Travel Weekly’s editor has been busted taking more than his fair share of the office Tim Tam supply, which we find equally troubling.

Share

CommentComments

Road & Rail

Paris to phase out iconic paper metro tickets

It’s the end of an era folks: Say goodbye to finding Paris metro tickets in every jean and jacket pocket weeks after returning home.

Share

CommentComments

Tourism

RESEARCH: Aussie travellers cutting down length of overseas trips

Meanwhile, Travel Weekly staff are looking to buck the trend and find ways to EXTEND their overseas trips and spend less time in the office.

Share

CommentComments

Aviation

Aviation wrap: Emirates to reduce single-use plastic, Qantas’ new plane order, Western Sydney Airport update + MORE!

Felt a little in the dark lately about what’s been happening in the world of commercial aviation? This airline wrap should provide all the illumination you need.

Share

CommentComments

Breaking News

Travel Agents

Helloworld wins extension for prized government contract

It’s champagne and pats on the back throughout Helloworld offices today as the agency’s subsidiary QBT cops two more years to its government contract.

Share

CommentComments

Aviation

Boeing facing class action by 400-plus pilots over 737 MAX’s “unprecedented cover-up”

More than 400 pilots have issued a class-action lawsuit against Boeing – the first of its kind to be issued against the company – over its problematic 737 MAX jet.

Share

CommentComments

Events

Get the gang together: Buy two Travel DAZE tickets and get one free!

With savings like these, you’re practically LOSING money if you don’t attend. Well, sort of.

Share

CommentComments