Branson’s move to help restore the Great Barrier Reef

Kate Webster

A partnership between Greening Australia and Virgin Australia will drive a powerful new initiative to reduce soil erosion and help restore water quality on Australia’s Great Barrier Reef.

The three-year partnership with Greening Australia, who launched a new project, Reef Aid, works to reduce damage to the Reef as a result of soil erosion and subsequent poor water quality.

Part of the initiative includes a public appeal to raise $10 million over the next three years for the first stage of the estimated $100 million major restoration project. The Australian Government Reef Trust will match private contributions dollar for dollar up to $2 million.

Passionate environmentalist, Sir Richard Branson, joined the Chairman of Greening Australia, Gordon Davis, to launch the partnership and call on all Australians to get behind Reef Aid and help save one of Australia’s most precious icons.

“I have long been passionate about the health of the ocean, having spent many hours in and amongst its waves, particularly in Australia,” Branson said.

“Like me, Virgin Australia is passionate about doing what we can to help save one of the most complex and beautiful natural systems on earth, the Great Barrier Reef.”

“Virgin Australia’s partnership with Greening Australia will make a real difference at halting soil erosion onto the Reef and improving water quality, but we also need your help.”

On 8 June, Virgin Australia will mark World Oceans Day by fundraising at its major ports while pilots will raise awareness of the issue with on-board announcements on flights over the Great Barrier Reef.

To retain its world heritage status and meet the targets set in the Australian Government’s Reef 2050 Plan, the amount of sediment flowing onto the Great Barrier Reef must be reduced by 50 percent by 2025. Reef Aid will make a significant contribution to this target.

As the Official Airline of Greening Australia, Virgin Australia has made a three-year commitment to support awareness and fundraising for Reef Aid such as flights to help scientists, field experts and volunteers working on Reef Aid, international media hosting and education, ongoing coverage on Virgin Australia’s social media channels, in the Virgin Australia in-flight magazine and app Voyeur, on Virgin Australia’s In-Flight Entertainment System and to the six million members of Velocity Frequent Flyer and ‘Hands on’ support from Virgin Australia staff as part of the Coastal Wetland team volunteering group.

To donate or learn more, the public are encouraged to visit www.greeningaustralia.org.au and to use #reefaid on social media to pledge their support.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Strong winds force flight cancellations at Sydney Airport

by Huntley Mitchell

The wild weather has also seen Sydney blanketed with pollen and chemists inundated with hayfever sufferers.

Share

CommentComments

Hotels

Luxury hotel to be built on top of old Nazi bunker

A former Nazi bunker is going to the next level – literally – with a luxury hotel to be built on top of it.

Share

CommentComments

Cruise

Could this be the world’s greenest cruise ship?

This new build is set to be sleek and luxurious, and use clean LNG fuel. Oh, and did we mention that you can live on it?

Share

CommentComments

Events

Tourism

Have you secured your spot at The Travel Awards?

Wanna be a part of the glitz and glam that is The Travel Awards? Secure your spot now before tickets sell out!

Share

CommentComments

Aviation

Qantas finds most passengers aren’t tackling jet lag the best way

Think you know how to beat jet leg effectively? Well, don’t be so sure, suggests this new Qantas research.

Share

CommentComments

Tourism

Flavour of the Week: Norwegian’s big reshuffle, Singapore Tourism welcomes new staff + MORE!

Our Flavour of the Week is bursting with the tang of executive reshuffles and zesty fresh faces, best enjoyed with a dollop of sour cream and a few corn chips.

Share

CommentComments

Travel Agents

Agent Wrap: Excite’s award win, Change Makers returns, agents take on India + MORE!

Judging by the length of this Agent Wrap, it’s been a slow week for the trade. Well, slow for a bunch of globe-trotting socialites, that is.

Share

CommentComments

Destinations

Aloha Friday Wrap: Island of Hawaii update, Hawaiian Airlines’ starring TV role + MORE

Looking to brush up on your knowledge of all things Hawaii? Go from novice to expert with this…

Share

CommentComments

Aviation

How Hawaiian Airlines is flying cleaner

Hawaiian Airlines is intent on lowering fuel burn and reducing carbon emissions before, during and after each flight.

Share

CommentComments

Destinations

HTO showcases Hawaiian Islands during MICE famil

Last week, Hawai‘i Tourism Oceania (HTO) hosted a group of professional meeting planners for a MICE famil on Oahu and the Island of Hawaii.

Share

CommentComments

Aviation

Hawaiian Airlines to star in new season of Seven’s ‘Step Outside with Paul Burt’

Every weekly episode of the show’s second season will feature one to two Hawaiian destination stories, along with the chance to win a Hawaiian holiday.

Share

CommentComments

Destinations

Island of Hawaii update: what’s new, and things you probably don’t know

With an abundance of culture and history to share, the island is full of unique experiences and intriguing facts that inspire first-time and returning visitors.

Share

CommentComments