Destinations

Brand USA kicks off agent expos with new incentives, partnerships and more

As the annual Visit USA travel agent expos kick off this week, Brand USA is releasing a bumper set of four announcements, setting 2019 up to be another big year in promoting travel to and through the U.S. for Australia and New Zealand.

Brand USA reveals a mobile content creation lab, a brand new Discovery Program travel agent incentive launches, a new partnership with Fairfax and Collette to promote touring in the U.S., and encourages audiences to Hear the Music‘ through the sounds of various musicians reimaging classic American songs.

Brand USA Launches ‘United Stories’ Campaign

In January this year, Brand USA launched its “United Stories” campaign in partnership with Beautiful Destinations.

This global initiative is powered by a mobile content creation lab that is travelling the country capturing warm and welcoming stories to inspire international visitation to the USA. Accomplished content creators and influencers are visiting various events, attractions, and points of interest throughout the year to document unique first-person perspectives of American culture.

To successfully execute this strategy, Brand USA has partnered with Beautiful Destinations, the world‘s largest tourism community on social media and a global media brand dedicated to capturing best-in-class travel content.

The collaboration allows Brand USA to continuously generate content at the speed of consumption and showcase the breadth and depth of the USA like never before.

To further amplify the narratives of South Dakota, United Stories has teamed up with six travel influencers who collectively reach an audience of more than 7 million social media followers worldwide, including Jack Morris (@doyoutravel) and Lauren Bullen (@Gypsea_lust) from Australia.

The campaign emphasises that the USA is a collection of places and experiences whose spirit is found in the diversity of its people, as well as those visitors who have explored its culture, roots, and roads. To follow along, check out: #UnitedStories on Instagram, or go here.

Brand USA Gives the Scoop on its Discovery Program’s Seven Badge Scoop

Brand USA‘s official training site designed to improve agents‘ knowledge and selling power of the USA – the Discovery Program – is launching seven exciting new specialist badges and to celebrate, Brand USA is offering agents a new trade incentive: the Seven Badge Scoop.

To enter the draw and be in to win the major prize of a $2,000USD Visa Gift Card, agents are required to complete any one of the seven new badges: Chickasaw Country, Minnesota, Mall of America, New Orleans, North Dakota, San Jose or South Dakota. Any further badges completed gives agents extra a chance to win, for example, if all seven badges are completed, this gives seven draws to be in to win.

The addition of seven new specialist badges brings the total number of Discovery Program badges to 47; each one of these training and up-skilling agents on unique USA states or cities, experiences and ground products.

To enter, agents should go here. Registration takes less than five minutes and is free to sign up!

Brand USA Partners With Collette and Fairfax to Encourage Tours of the U.S.

Brand USA is launching a new trade co-op campaign in partnership with Collette and Fairfax, that will highlight a variety of US destinations, showcasing why touring in the US is appealing to Australian travellers. The campaign will take the form of a pull-out broadsheet and print advertising in the SMH and The Age, plus will span across digital.

Featuring the destinations of Cape Cod, Massachusetts; Portland, Oregon; Savannah, Georgia; Provincetown, Massachusetts; New Orleans, Louisiana and New England, the new campaign launches in February.

Brand USA Global Launches Hear the Music Campaign

Hear The Music is a musical journey featuring 10 artists from 10 cities covering two classic American songs – Boogie Shoes and What I like About You – while exploring the sights, flavours, and hidden gems of the cities which have inspired their unique music perspectives.

The campaign features content which ladders back to the music vertical through a varied approach inclusive in partnership with content partners (Beautiful Destinations) and influencers.

Artists reimagine the classic American songs while exploring the destinations of West Hollywood; Owensboro; Detroit; Chicago; New Orleans; Miami; Las Vegas; Austin; Minneapolis; Mississippi.
This campaign follows Brand USA‘s first Hear the Music campaign in 2018, which featured five innovative artists interpreting and bring to life Bobby Freeman‘s iconic song  Do You Wanna Dance?‘ through different musical genres and the unique cultural sounds of the artists‘ home cities.
To check out the campaign, go here.

Breaking News

Events

Women in Travel Awards 2019 winners revealed!

The drinks were (and still are) flowing and the gongs were going as Australia’s travel industry honoured the top females working in it at the Women in Travel Awards 2019 in Sydney tonight.

Share

CommentComments

Travel Agents

REVEALED: Winners of Visit California’s STAR shopping spree incentive!

Did you enter Visit California’s recent comp and also happen to be a finalist at the Women in Travel Awards? Well, you could be in for a double dose of good news today!

Share

CommentComments

Hotels

Hotel wrap: Manhattan-inspired hotel coming to Sydney, Chiva-Som to reopen ahead of schedule + MORE

Spend your morning wishing you were staying in a luxury hotel somewhere warm instead of freezing your butt off in Australia? We’ve got you covered.

Share

CommentComments

Aviation

Did Air New Zealand’s CEO resign to pursue a career in politics?

This story was a great excuse for our designer to see what happens when you Photoshop Christopher Luxon’s head on Jacinda Ardern’s body. Voilà!

Share

CommentComments

Aviation

Everything you need to know about Qantas’ biggest-ever frequent flyer overhaul

The airline just pumped $25 million into its loyalty program and, lucky for you, we’ve penned this fabulous explainer. Or typed, rather.

Share

CommentComments

Destinations

New ad campaign encourages Melburnians to find ‘Your Happy Space’ in regional Victoria

Travel Weekly’s editor has found his happy place in the office today – in front of a fire he started in his desk bin with a glass of mulled wine and some s’mores.

Share

CommentComments

Travel Agents

STUDY: Agents are more likely to be purpose-led than any other industry

Congrats, agents! You officially give many more effs than any other industry! We knew you had it in you.

Share

CommentComments

Wholesalers

“Unconscious bias needs to be addressed”: Intrepid CEO James Thornton on gender equality in the industry

We chat to Intrepid’s boss about the gender equality challenges still facing the travel industry, and how the tour operator is playing its part in overcoming them.

Share

CommentComments

Road & Rail

Road & rail wrap: Luxe ride across Rajisthan, Eurostar introduces more Netherlands trips + MORE

To celebrate our commuter train arriving 25 minutes late this morning, we’re bringing you this whopper of a wrap direct from platform 17.

Share

CommentComments

Aviation

MH17 investigators to lay murder charges

The team of investigators also revealed they have proof the Russian Federation was involved in the tragic crime.

Share

CommentComments

Events

FIVE TICKETS LEFT! The Women in Travel Awards kick off tonight

Tonight’s the night, folks! Get your frocks out, strap on your dancing shoes and get ready to celebrate all the great women in our industry.

Share

CommentComments

Aviation

Air New Zealand CEO Christopher Luxon resigns

Christopher Luxon is stepping down from the top job at Air New Zealand amid reports he’s been called up to represent the All Blacks at the Rugby World Cup.

Share

CommentComments