Destinations

Best global city, according to millennials

Amy Bryant

Millennials have called it, New York is the best city in the world!

The Big Apple has been voted as the best city in the world by millennials. According to the Upsos-Mori study that asked respondents to name the city that was best to live in, visit and do business in, New York City came out on top (again), despite it also being on of the world’s most expensive.

Ipsos-MORI interviewed 18,557 adults aged between 16 and 64 from 26 countries participated in the interview-based study last April, choosing their best city from a list of 60.

Overall, Sydney made the top ten coming in fifth place and an index score of 36.

Abu Dhabi jumped from fourth place (2013) to second place this year, followed by London as third place, and Paris in fourth.

For Gen X, their ranking of the top cities were almost identical, with New York and Abu Dhabi retaining the top two spots, but  Sydney was bumped up to third place!

Baby Boomers scored Zurich as their top city, and crowned Sydney as second place.

Sydney appears to have more limited appeal to younger people. Whilst it is the second-favourite city for Baby Boomers and third-favourite for Generation X, Millennials (aged 22-37) rank it as their ninth-favourite, whilst Generation Z (aged 21 and under) put it tenth.

Other cities that have greater youth appeal include Los Angeles, Tokyo and Berlin.

ipsos

Simon Atkinson, Chief Knowledge Officer at Ipsos, said, “Again we see the power of the New York brand with its appeal to people across the world, young and old.

“In the wake of Brexit, London will be pleased to remain Europe’s pre-eminent city, ahead of its arch-rival Paris. But the rise of Abu Dhabi and the weakness of Sydney among younger people remind us that no city can afford to rest on its laurels.”

The cities in the global top five have unique strengths, according to Ipsos.

New York and Abu Dhabi are unparalleled as centres for business but they score less strongly as a place to live or visit, whilst Paris tops the global list of tourism destinations but rates comparatively poorly as a business hub, failing to reach the top 10 on this measure.

London and Tokyo have rounded profiles, scoring more evenly across the three dimensions, while Zurich and Sydney’s strength is derived from their high scores as top cities to live in.

Top 10 global cities overall came in as: 

  1. New York
  2. Abu Dhabi
  3. London
  4. Paris
  5. Sydney
  6. Zurich
  7. Tokyo
  8. Rome
  9. Los Angeles
  10. Amsterdam

SEE WHAT PEOPLE ARE SAYING

Travel Agents

Big Fat Agent Wrap

by Vanessa Bussoletti

It doesn’t get more jam-packed than this, readers. Unless you count our jam sandwich because that’s overflowing all over our desk.

Share

CommentComments

Tourism

“We’re all getting robbed”: Vic tourism hit by scam

by Hannah Edensor

At least nine Victorian tourist attractions have been hit by a credit card scam. We too were busted for buying clothes under our boss’s name but only to avoid buyers shame in the office.

Share

CommentComments

Hotels

What can you actually take from hotel rooms?

We could tell you this was an exclusive insight into what you can get away with stealing from hotels, but we’d be lying. We nicked it off an online forum.

Share

CommentComments

Aviation

At last, Qantas inflight Wi-Fi takes off

by Hannah Edensor

As 56% of travellers get stoked about Qantas’ inflight Wi-Fi, our concern lies with the other 44% who clearly hate looking at cats on YouTube.

Share

CommentComments

Destinations

Travel warnings for Gallipoli after terror threats

by Hannah Edensor

New updates on Smart Traveller have upgraded warnings for Turkey with news Anzac Day commemorations could be a target of terror attacks.

Share

CommentComments

Travel Agents

Flavour of the Week

Find out who won new roles & who fell on their swords in this week’s Flavour of the Week. Yes, we added that sword bit for effect.

Share

CommentComments

Cruise

Cruising for young travellers is finally here

This first of its kind cruise brand had us at ‘Wine & Paint Classes’ because it combines two of our favourite things. Well, one, we hate painting.

Share

CommentComments

Technology

52% of travellers swayed by Facebook photos: study

All of our Facebook friends’ photos inspired us to travel. And by ‘friends’ we mean the public profiles we stalk because we only have 4 friends.

Share

CommentComments

Tourism

Is your boss the Executive of the Year?

We tried to nominate ourselves for this award, but apparently ignoring the boss and pretending to be your own boss doesn’t actually make you CEO.

Share

CommentComments

Travel Agents

Final week of LAX agent incentive kicks off

We’re re-running this again from Monday (minus the typos). You get déjà vu & we do less work. A win-win, we say.

Share

CommentComments

Destinations

A world of special Sunshine Coast Deals

by Vanessa Bussoletti

Visit Sunshine Coast has partnered with Escape Travel to launch a major new campaign offering a wide range of activities […]

Share

CommentComments

Hotels

Big Fat Hotel Wrap

by Vanessa Bussoletti

If you read one thing today make sure it’s Travel Weekly’s hotel wrap. Actually, your medication instructions and train timetable probably take priority.

Share

CommentComments