“Be open to change”: How Paul Tsalikis built a hotel cosmetics empire

“Be open to change”: How Paul Tsalikis built a hotel cosmetics empire

We don’t know about you, but we could use some inspirational words to put a big full stop on our first week back at work.

Lucky for us (and presumably, you too) we caught up with Paul Tsalikis, founder and CEO of Vanity group.

“Vanity what?” you might ask, Vanity Group. Have you used some really wonderful shampoo and/or conditioner at a hotel lately? How about some soap or body lotion that made you swoon with its delicious scent?

Chances are it was produced by Vanity Group.

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The company launched in 2011 with one brand – Appelles Apothecary – and now have 14 under their belt:

  • Appelles Apothecary
  • Atkinsons London
  • Apotheke Brooklyn
  • Biology Smart Skincare
  • Balmain Paris Hair Couture
  • Elements, The Aromatherapy Company
  • Kevin Murphy
  • Metis Skin
  • Peter Morrissey
  • Soak Skin
  • Urban Skincare Co
  • Vivid Active
  • Vuudh
  • Zambeli

All in just seven years.

Think that’s pretty bloody impressive? Here’s how Tsalikis managed it all.


Love what you do and work hard every day

The best piece of advice that I was given and live by every day is to love what you do and work hard for the things you want.

If not, then get out.

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Never accept no for an answer

For every ‘no’ means your closer to a yes.

You need to convince the person you are talking to, you need to work harder and smarter to WIN.

Respect others opinions

You’re not always right. With the everchanging landscape and globalisation what you knew yesterday may not be right for today.

You can always do things smarter and better, so be open to change.

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Reward people and yourself

You are only as good as the people around you. Let your team take some “me time” and reward and recognise excellence in your business.

Take time to reflect on your challenges so you can turn them into successes.

Build your personal brand

Make friends along the way in business, create trust. Sometimes you will be needed and you will need them.

Relationships are everything and they go a very long way so build your personal brand because it is priceless.

This interview is an edited extract from Travel Weekly’s print magazine. To read the rest, subscribe here. 

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