Tourism

Aussie sites make list of world’s best tourism websites

Hannah Edensor

There’s a growing gap between travel and tourism websites, as a new report deems Germany’s tourism website number one in the world.

The first ever global study, entitled ‘Destination: Marketing’ conducted by Byte Level Research, a research and consulting company, suggests tourism websites are “not so globally friendly”.

“While the average leading travel website supports 30 languages, the leading tourism websites support just 12 languages, and many support considerably fewer,” the report suggests.

And yet, the report states the “travel industry is at the forefront of web globalisation innovation and best practices.

“Take Booking.com, with support for 41 languages, or Uber, with support for 36 languages, or KLM, with support for 32 languages.”

The travel and tourism industry is growing at a faster pace than the global economy and by 2017 is projected to account for one in nine jobs on this planet.

And yet too many tourism organisations are “under-investing” in this growth industry, the report claims.

The report includes more than 150 real-world screen shots of best (and poor) practices, looking at 55 country, region & city websites.

So what does the top 10 look like? Well Australia makes two appearances, but it’s not Tourism Australia that led us to success.

  1. Germany
  2. France
  3. Spain
  4. Paris
  5. Scotland
  6. Sydney
  7. Dubai
  8. Holland
  9. Singapore
  10. Western Australia

Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB), said that more than four fifths of all European travellers to Germany jump online prior to visiting.

“More than four fifths of all European travellers to Germany use the Internet for their travel preparation, either for information or as a booking option; visitors from overseas to Germany represent an eighty-five per cent share of Internet,” he said.

“The GNTB started at a very early stage to offer online content not only in multiple languages, but also to expand our market-specific content.

“Today, it is the core of our digitalisation strategy – with thirty-five country specific websites in thirty different languages. With ten million visitors, our online presence is our core and central medium worldwide.”

Tourism Australia was one of the websites analysed, with the report noting that in its comparison of two country versions – Japan and the US – there was a “consistent global design”, with 11 languages supported.

tourism-interior1

It also noted the website does not use country codes, but rather builds off the global ‘.com’ address, for example: http://www.australia.com/en-us or http://www.australia.com/fr-fr.

Meanwhile countries like China, which make up one of the world’s largest both in population and economy, are said to still have “a very long way to go before it offers a world-friendly website”.

There were also two separate tourism websites identified in China rather than one unified one.

The report also offers suggestions for more relevant and user-friendly websites to encourage more visitation.

“Websites should use global design templates to ensure a consistent user experience and to minimise internal website management costs,” it writes.

“Global consistency provides users with a credible brand and experience as they navigate between the .com and local sites.”

SEE WHAT PEOPLE ARE SAYING

Travel Agents

Big Fat Agent Wrap

by Vanessa Bussoletti

It doesn’t get more jam-packed than this, readers. Unless you count our jam sandwich because that’s overflowing all over our desk.

Share

CommentComments

Tourism

“We’re all getting robbed”: Vic tourism hit by scam

by Hannah Edensor

At least nine Victorian tourist attractions have been hit by a credit card scam. We too were busted for buying clothes under our boss’s name but only to avoid buyers shame in the office.

Share

CommentComments

Hotels

What can you actually take from hotel rooms?

We could tell you this was an exclusive insight into what you can get away with stealing from hotels, but we’d be lying. We nicked it off an online forum.

Share

CommentComments

Aviation

At last, Qantas inflight Wi-Fi takes off

by Hannah Edensor

As 56% of travellers get stoked about Qantas’ inflight Wi-Fi, our concern lies with the other 44% who clearly hate looking at cats on YouTube.

Share

CommentComments

Destinations

Travel warnings for Gallipoli after terror threats

by Hannah Edensor

New updates on Smart Traveller have upgraded warnings for Turkey with news Anzac Day commemorations could be a target of terror attacks.

Share

CommentComments

Travel Agents

Flavour of the Week

Find out who won new roles & who fell on their swords in this week’s Flavour of the Week. Yes, we added that sword bit for effect.

Share

CommentComments

Cruise

Cruising for young travellers is finally here

This first of its kind cruise brand had us at ‘Wine & Paint Classes’ because it combines two of our favourite things. Well, one, we hate painting.

Share

CommentComments

Technology

52% of travellers swayed by Facebook photos: study

All of our Facebook friends’ photos inspired us to travel. And by ‘friends’ we mean the public profiles we stalk because we only have 4 friends.

Share

CommentComments

Tourism

Is your boss the Executive of the Year?

We tried to nominate ourselves for this award, but apparently ignoring the boss and pretending to be your own boss doesn’t actually make you CEO.

Share

CommentComments

Travel Agents

Final week of LAX agent incentive kicks off

We’re re-running this again from Monday (minus the typos). You get déjà vu & we do less work. A win-win, we say.

Share

CommentComments

Destinations

A world of special Sunshine Coast Deals

by Vanessa Bussoletti

Visit Sunshine Coast has partnered with Escape Travel to launch a major new campaign offering a wide range of activities […]

Share

CommentComments

Hotels

Big Fat Hotel Wrap

by Vanessa Bussoletti

If you read one thing today make sure it’s Travel Weekly’s hotel wrap. Actually, your medication instructions and train timetable probably take priority.

Share

CommentComments