Wholesalers

APT Unveils First Major Brand Campaign In Five Years

APT has launched a major brand evolution that targets younger Baby Boomers wanting to experience the best in luxury travel.

Coinciding with APT’s telecast sponsorship of the Australian Open on Nine, the brand repositioning via Town Square is the result of extensive research carried out by the full-service independent agency in partnership with APT.

The campaign targets the younger, 55-plus demographic who may have heard of group travel but think it’s for people much older than them.

‘Live Fully’ is the first significant brand campaign for APT in five years and is aimed at couples and solo travellers who are still working or retired.

Integrated across television, cinema, digital, print and social, the spots feature the song “Get Free” by Major Lazer and show a series of moments including the solo traveller, the couple and the girls on tour, all enjoying APT’s luxury travel holidays.

Brendan Day, creative director at Town Square, said: “Live Fully is about those moments when you feel truly alive. They’re rare moments in everyday life, but they’re made possible every day with APT.

“The campaign captures the adventurous spirit and exciting experiences travellers can enjoy with APT.”

Town Square has worked with APT Travel Group for 11 years on APT, Captain’s Choice and Travelmarvel brands.

Aviation

Plane struck by lightning before fiery crash: report

A preliminary report on the tragic Aeroflot plane crash that killed 41 people last month has provided some more clarity around what went wrong.

Share

CommentComments

Hotels

TAA announces finalists for 2019 Awards for Excellence

Travel Weekly was shocked to find we had been left off this year’s shortlist, despite being nither an accommodation provider or particularly excellent.

Share

CommentComments

Hotels

Hotel owner charged after seven die cleaning septic tank

The tragic event comes as campaign groups call for a crackdown on ‘manual scavengers’ who often die clearing septic tanks across India.

Share

CommentComments

Destinations

“Business begins now”, as DFAT downgrades travel advice for Sri Lanka

The downgrade indicates that Sri Lanka is progressing towards a state of normalcy, but is still cautious, with high levels of security in place across the country.

Share

CommentComments

Cruise

Scenic Eclipse is back on track with sea trial success

The new-build is one step closer to launch, after suffering more delays than Sydney’s CityRail on a rainy day.

Share

CommentComments

Events

Have you secured your spot at Travel DAZE 2019?

A plethora of top speakers, comfier seats and a swanky new venue – we’ve even surprised ourselves with just how good Travel DAZE is shaping up this year.

Share

CommentComments

Tourism

Rome bans ‘messy eating’ in spate of new tourism rules

The new rules will also mean fines for placing your mouth around the nozzle of drinking fountains, which is pretty bloody gross anyway if you ask us.

Share

CommentComments

Tourism

Vienna amusingly roasts web reviews (and itself) in latest tourism campaign

by Ally Burnie

Hey, Vienna’s given us many marvellous thing – Sigmund Freud, the schnitzel and the Streets Viennetta to name but a few.

Share

CommentComments

Tourism

Tourism Australia’s ‘Dundee’ campaign wins a Logie

The Logies aren’t for another two weeks, so this story really does come with a “spoiler alert”.

Share

CommentComments

Wholesalers

Wholesaler wrap: Intrepid’s mystery trip, Chernobyl short breaks, TTC deals + MORE!

Today’s wholesaler wrap is a little soggy after Travel Weekly’s wrap aficionado fell in a puddle on her way to work this morning.

Share

CommentComments

Travel Agents

Agent wrap: Globus’ agent Supertour wraps up, Helloworld’s huge famil + more

This week’s agent wrap has left Travel Weekly’s editor looking like The Incredible Hulk, such is his jealousy of all these mega famils and ‘supertours’.

Share

CommentComments

Tourism

Flavour of the Week: Accor’s Simon McGrath honoured by Queen, Village Roadshow’s new CEO + more

This update on all the industry’s latest movers and shakers can best be described as a fruit salad, in that it has a bit of everything.

Share

CommentComments