APT Travel Group (ATG) has launched its new charitable foundation, ‘One Tomorrow’.
The newly formed foundation chaired by APT Travel Group director Robert McGeary aims to create an immediate and long-term positive influence in environmental and humanitarian causes.
“As a team of passionate travellers, we want to ensure that we are supporting, not only the destinations and communities we visit but also our guests, wherever they may be from,” McGeary said.
“We felt it was time to formalise our philanthropic activity with clear objectives.
“With the introduction of One Tomorrow, we can continue to grow our giving program, benefiting our greater community and forging meaningful connections with our guests that are preserved long after their return home.”
ATG has a history of supporting local and international initiatives such as Buy a Bail (Rural Aid), The Biggest Morning Tea (Cancer Council), international aid (Red Cross), as well as its longstanding relationships with the Imintji and Kandiwal indigenous communities.
The new foundation, managed by philanthropy specialist Madeleine Curtain, will continue to support these causes, along with a number of grassroots programs and humanitarian aid projects.
The foundation will also focus on operational sustainability and empowering the communities they engage with.