Technology

Amadeus supports seat-bidding Seatfrog

Kate Webster

Seatfrog aims to transform the future of mobile airline ancillaries by allowing travellers to upgrade their seat in the 48-hour window prior to take-off, and right up until the time of departure, joinging with Amadeus Next to help achieve this.

The Amadeus Next partnership enables Seatfrog to benefit from Amadeus’ industry expertise, global customer base of more than 130 airlines, and access to Amadeus technology.

Working closely with Amadeus Next to bring a new level of real-time data intelligence to market, to help Airlines set up and test rapidly, and begin to drive genuine commercial value immediately, Seatfrog said this represents a significant innovation in mobile ancillaries and a step forward for airlines and travellers alike.

It’s unique mobile platform is set to revolutionise mobile ancillaries, with a view to capturing a share of the US$130 billion airline ancillary industry.

Amadeus Asia Pacific, Corporate Strategy and Business Development, Simon Akeroyd said “Seatfrog has been an important partner in the Amadeus Next community since its inception, so I’m particularly excited to see that partnership producing real, innovative, customer-focused solutions. Seatfrog is incredibly smart, mobile, and will deliver an outstanding passenger experience.”

Seatfrog, CEO and co-founder, Iain Griffin commented that the team at Amadeus really understood the challenge facing airline partners and worked with Seatfrog to solve many of the friction points that stand in the way of the deployment of an effective ancillary revenue strategy.

“Ultimately, our platform is bringing a new level of intelligence to market in delivering the right product, in the right channel at the right time,” Griffin said.

“We chose to work with Amadeus Next because of the team’s commitment to innovation and agility, its acute understanding of the airline ancillary problem and the game-changing nature of Seatfrog’s technology, which can deliver huge benefit to the airline customer base. Ultimately, airlines will be able to upsell and maximise revenues with the perfect mix of right product, right channel at the right time, while providing their passengers with an outstanding customer experience on mobile.”

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