Airline wrap: Cathay Pacific’s new messaging, Qantas ‘Points Plane’, Emirates-LATAM codeshare + more!

Airline wrap: Cathay Pacific’s new messaging, Qantas ‘Points Plane’, Emirates-LATAM codeshare + more!
By Christian Fleetwood


Plans, points and partnerships are the main ingredients of this week’s airline wrap. As for today’s sandwich of Travel Weekly‘s editor, its spam, curried egg and lettuce.

Qantas launches ‘Points Plane’ for Frequent Flyer redemptions

Qantas has announced the first of a series of dedicated Frequent Flyer redemption flights across its network with seats only available to members redeeming Qantas Points.

The inaugural Points Plane will be an Airbus A380 operating from Melbourne to Tokyo (Narita) on 21 October 2019, with Qantas Frequent Flyers able to book seats from Thursday 16 May.

The concept is one of many Qantas Loyalty is exploring to reward Qantas Frequent Flyer members and provide even more redemption opportunities.

Members will be able to book any seat on board (14 First, 64 Business, 35 Premium Economy and 371 Economy seats) at the standard Qantas Points redemption rate for the route. Bronze, Silver, Gold and Platinum members will all have equal opportunity to secure a booking on dedicated Points Plane flights.

Click here for more information.

 

“Let’s move beyond”: Cathay Pacific reveals new brand message

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Cathay Pacific has revealed its new tagline, ‘Move Beyond’, as part of a rebranding exercise.

The airline said in a press statement that its new call to action reflects its determination to challenge what is considered ‘standard’ or ‘expected’; to move beyond and be the very best it can be.

“Living up to this aspiration will enable Cathay Pacific to reach levels of service and customer experience that place it among the world’s greatest service brands,” the statement read.

“Thoughtful, progressive and can-do spirit are the three core values that matter most to Cathay Pacific as it continues to provide its customers with a superior experience at every stage of their journey.”

 

Emirates announces codeshare partnership with LATAM Airlines Brazil on 17 routes

Emirates Airbus

Emirates has announced a new codeshare partnership agreement with LATAM Airlines Brazil covering domestic services in the South American country.

Emirates passengers travelling to and from Brazil will now be able to connect with 17 cities in LATAM’s domestic network covered by the codeshare agreement including Belo Horizonte, Brasília and Foz do Iguaçu.

Passengers travelling to/from these cities will now be able to connect seamlessly in São Paulo and Rio de Janeiro with Emirates’ flights to its Dubai hub, which serves over 150 destinations worldwide, including Australia.

The agreement will offer Emirates passengers more choice to travel to/from Brazil, with minimum connection times to destinations in Emirates’ global network such as Australia, Japan, and India amongst others.

 

Star Alliance unveils refurbished lounge at Paris Charles de Gaulle

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Star Alliance has officially completed the refurbishment of its lounge at Paris Charles de Gaulle (CDG) Airport. The 980 square metre facility offers seating for more than 220 guests and features stylish elements inspired by Parisian design and architecture.

The lounge is available to first and business class customers, as well as Star Alliance Gold members travelling from Paris Charles de Gaulle Airport – Terminal 1 on the following Star Alliance member airlines: Aegean, Air China, ANA, Asiana, EGYPTAIR, Eva Air, Singapore Airlines, Thai Airways, Turkish Airlines and United.

The lounge, which was first opened in 2008, is located behind passport control at the highest point of the terminal building – levels 10 and 11 – and provides a panoramic view of the airport from the upper floor.

Open daily from 5:30am to 10pm depending on the flight schedule, the refurbished lounge offers a range of facilities catering to the diverse needs of today’s frequent travellers.

A particularly striking feature is the landscaped garden, which gives guests the opportunity to enjoy the beautiful outdoor area reminiscent of the green spaces of Paris before their flight.

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