Aviation

Airline apologises after Tweeting which seats are least likely to survive a crash

It’s something we’ve all thought about while mid-air, but do we really want to know which seats are most likely to survive a plane crash?

Well, thanks to Dutch airline KLM, we have an answer.

The airline’s regional Twitter account in India revealed the seats at the back of the plane are safest in response to a trivia question on Wednesday, according to The Washington Post.

“According to data studies by Time, the fatality rate for the seats in the middle of the plane is the highest,” the tweet said.

“However, the fatality rate for the seats in the front is marginally lesser and is least for seats at the rear third of a plane.”

The tweet also featured an image of a plane seat floating on clouds with the words: “Seats at the back fo the plane are safest!”.

KLM deleted the tweet shortly after receiving an email from the Post and issued an apology.

“We would like to sincerely apologise for a recent update. The post was based on a publicly available aviation fact, and isn’t a @KLM opinion. It was never our intention to hurt anyone’s sentiments. The post has since been deleted,” the airline said.

As you can imagine, the tweet was not well received.

“Besides the tweet which was in very poor taste, your statement also wasn’t a fact because there’s just not enough data (thankfully) to make that assertion. So, it was in poor taste, and also misleading, for what it’s worth,” said Twitter user @ekasbury.

Wow, guys, just what we need on #MH17 day. They ALL died,” said @lusenok.

The airline further reiterated its response, underlining that the information it provided was not new and had already been published online.

“The post of our team in India was based on a publicly available aviation fact and isn’t a KLM opinion. KLM apologises for any distress the tweet may have caused. We will be reviewing our Twitter protocol to better ensure appropriate content. The post has since been deleted,” KLM tweeted.

The information from the tweet appears to be based on a Time article from 2015 which argues the middle seats of an aircraft have the highest survival rate based on a study of accidents from 1985.

“The analysis found that the seats in the back third of the aircraft had a 32 per cent fatality rate, compared with 39 per cent in the middle third and 38 per cent in the front third,” the magazine said.

However, FAA communications manager Lynn Lunsford told The Post the figures are not likely to hold up.

“Many people have tried and failed to produce a scientifically defensible answer to this question,”  Lunsford said.

“There are too many variables, and this is the important one – so few accidents – that a simple answer is probably not statistically defensible.”

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Travel Agents

What every travel agent can learn from actor Samuel Johnson

by Huntley Mitchell

Actor and charity founder Samuel Johnson had plenty of takeaways for travel agents at a recent conference, which you take away here.

Share

CommentComments

Aviation

Passenger plane carrying 233 makes emergency landing in cornfield

The pilots that pulled off this heroic landing are receiving more praise than our intern when he restocks the office Tim Tam supply, and that’s saying something.

Share

CommentComments

Tourism

REVEALED: All the winners from Virtuoso’s 2019 Best of the Best awards

Congratulations to all the exceptional travel companies (including a you-beaut Australian resort) that took home shiny gongs at Virtuoso’s Best of the Best awards!

Share

CommentComments

Tourism

Flavour of the Week: Contiki Australia announce new boss, TTNQ appoints CEO + MORE!

What better way to contemplate throwing in your resignation for greener pastures than by reading this week’s sure-to-make-you-jealous roundup of top-notch industry appointments?

Share

CommentComments

Aviation

Twitter melts over hot pilot after passenger “kind of” gets plane to himself

Twitter has some strong opinions about a viral video of a passenger getting a “private jet” experience. Not because the plane was empty, or because the airline said he didn’t fly on it, but because of a split-second encounter with a dreamy pilot.

Share

CommentComments

Tourism

Aussie influencer detained in Bali, forced to pay $40,000 over prescription medication

Between helping influencers avoid jail time and sorting out the guy who fly-kicked a scooter, DFAT has no doubt become well acquainted with Balinese police this week.

Share

CommentComments

Cruise

Australian entrepreneur dead after falling overboard from cruise ship

by Huntley Mitchell

In tragic news, an Australian man has died after falling overboard on a cruise ship bound for the US Virgin Islands.

Share

CommentComments

Travel Agents

Agent wrap: italktravel & cruise at home launches, TTC hosts Eden Ministry, win big with Brand USA + MORE

What’s better than reading about agents on cool famils and winning free stuff? Finally reaching Friday!

Share

CommentComments

Events

Tourism

WIN a gift hamper from the The Goods Tube: Just another reason to attend Travel DAZE

As if learning gems of knowledge and practical tips from the best in this business wasn’t enough, we have a few more tricks up our sleeve for Travel DAZE 2019.

Share

CommentComments

Events

Tourism

ATTN: Two weeks left to enter The Travel Awards 2019!

If you’re still planing on entering The Travel Awards 2019 but are yet to complete your submission, the time to get your s***t together is now!

Share

CommentComments

Tourism

Qantas, Webjet & Flight Centre among travel companies hardest hit by ASX fall

by Christian Fleetwood

Australian travel companies were among those on the receiving end of a drop in share prices at the opening of the ASX200 this morning.

Share

CommentComments

Hotels

Hotel wrap: Hilton’s big Canberra plan, Upgradus launches in Australia, New Bali beach club + MORE!

This week’s hotel wrap is so huge that it’s left Travel Weekly’s reporter with RSI in his fingers, palms and wrists.

Share

CommentComments