Airbnb partners with luxury home hotel brand Luxico
Home-sharing platform Airbnb has teamed up with luxury home hotel brand Luxico to provide guests with a premium home stay experience.
Through the partnership, nearly 200 first-class properties from Luxico will now be available to book on Airbnb, including in its newly launched Airbnb Plus program.
Guests will also get access to Luxico’s bespoke 24/7 concierge and property management services for travellers seeking a luxury offering.
Earlier this year, Airbnb launched its premium tier, Airbnb Plus, in Sydney and Melbourne. Airbnb Plus is a new selection of the highest quality homes with hosts known for great reviews and attention to detail.
Airbnb also introduced new categories of homes including boutique hotels, bed-and-breakfasts, and vacation homes to the platform.
Sam McDonagh (pictured above, centre), country manager for Australia and New Zealand at Airbnb, welcomed the partnership with Luxico as another step towards achieving a vision of Airbnb for everyone.
“Earlier this, year we unveiled a roadmap designed to bring the transformative benefits of Airbnb’s local, personal and authentic travel to every type of traveller,” he said.
“As part of this, we are dedicated to working with small hospitality businesses that excel at offering the best host and guest experiences and living our mission of belonging.
“With the launch of Airbnb Plus, Luxico are the perfect partner to support this premium offering in Australia.
“With more and more Airbnb guests seeking homes that boast personality and seamless design, the addition of Luxico’s concierge service will help attract and meet the needs of luxury travellers on our platform.”
Luxico co-founder and managing director Alexandra Ormerod (pictured above, right) said: “We’re thrilled to see this partnership come to life.
“As one of the first partnerships of this kind Airbnb has formed in Australia, we’re very excited to expand their premium listings as they diversify into new markets.”
Luxico is one of Australia’s fastest growing luxury travel businesses, averaging 40 per cent year-on-year growth since launching in 2013.
The company manages exclusively marketed homes, penthouses and lodges across six key locations from New South Wales to Queensland, and last year acquired digital concierge service Hello Scout.
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