Tourism New Zealand has partnered with Air New Zealand to launch an engaging new tool for its 2019 trade ski campaign.
The trade campaign will run from 4 March to 26 May across Australia and includes the launch of a mobile game called Kiwi Peak Pros.
The interactive mobile game encourages Australian travel agents to learn about each of New Zealand’s ski regions by collecting as many icons as possible in a timed period.
Each of New Zealand’s world-class ski regions is represented in the game, from the skiable volcano of Mt Ruapehu in the North Island, to the wide, open trails of Mt Hutt and the stunning alpine ski fields in Queenstown and Wanaka.
Travel agents who play Kiwi Peak Pros can also compete against their colleagues by selling Air New Zealand trans-Tasman flights for a chance to win return flights to New Zealand, including a ski experience.
Tourism New Zealand’s general manager for Australia, Andrew Waddel, said Kiwi Peak Pros is an innovative and exciting first for the organisation.
“We know from our research that 49 per cent of Australian travellers book their New Zealand holiday through travel agents, so engaging with agents to expand their product knowledge is key to our success,” he said.
“Once agents play Kiwi Peak Pros, they’ll be directed to the New Zealand ski hub page where fact sheets for each mountain will help them bolster their knowledge of New Zealand’s iconic ski fields.
“Kiwi Peak Pros is a fresh and engaging way for agents to learn more about New Zealand’s ski offering, and how to sell it to Australian consumers.”
In addition to the Air New Zealand sales incentive, Waddel said agents can also complete the ‘How to sell ski New Zealand’ online module between 4 March and 26 May 2019 to be in the draw to win a $100 voucher.
Air New Zealand’s regional general manager for Australia, Kathryn Robertson, said with the airline’s enhanced trans-Tasman schedule, including new Brisbane-Queenstown flights, New Zealand’s ski fields are in easy reach.
“With direct flights to Queenstown from Melbourne, Sydney and Brisbane, we’re offering close to 20 per cent more seats into the winter hot spot this ski season compared to last year,” she said.
“We’ve also upped capacity into Christchurch from Melbourne and Brisbane.
You can check out the New Zealand ski hub page here.