The Australian Federation of Travel Agents (AFTA) has welcomed the name change of The Misfits and Travel Weekly’s newest awards program for the travel industry.
As announced last week, the Australian Travel Awards will now be known as The Travel Awards to better reflect the needs of the travel industry, and to differentiate The Travel Awards from existing awards programs within the industry, such as AFTA’s National Travel Industry Awards.
In a statement AFTA chief executive Jayson Westbury (pictured above) said the industry body was pleased with the name change.
Last year, The Misfits and Travel Weekly launched a travel awards program for the travel industry and AFTA is pleased that in 2019 it will be renamed to The Travel Awards.
This new name will enable a clear differentiation between the longstanding industry-owned and run awards, The National Travel Industry Awards (NTIA), and The Misfits’ awards, The Travel Awards.
It is important for the travel industry and broader stakeholders including consumers to have an easy to recognise differentiation between the two award programs.
AFTA will continue to deliver the NTIA with no changes whatsoever to the program and process which has been developed over the past 12 years.
“AFTA welcomes the name change as this provides a clear differentiation between NTIA and The Travel Awards to ensure that everyone involved in awards in the Australian Travel Industry can easily identify and recognise the different award programs,” Westbury said.