A breath of fresh air for holidaying Australians

A breath of fresh air for holidaying Australians
By claudiacomacchio


The Roy Morgan Holiday Tracking Survey revealed nearly one in five Aussies who took a holiday in the past year ditched the city for nature.

In the 12 months to February 2015, a massive 2,239,000 Aussies ventured into national parks or forests for a little getaway. This nature-loving 18% of Aussies who took a holiday in the past year is a higher proportion than those who visited museums (15%), art galleries (11%), and bars/nightclubs (6%).

This adventurous bunch have also proudly claimed their green tendencies, with 72% agreeing they are environmentalists at heart. This compares with a 62% of average Aussie travellers.

The figures of holiday-goers who are concerned with lodging eco-friendly changes considerably with our nature-loving friends, compared to the Australian average, rising from 20% to 26% respectively.

In contrast, national-park adventurers prefer to experience very active holidays and holiday pursuits, including bushwalking, surfing, swimming, fishing, bike-riding and other outdoor activities, while other holidaying folk are more inclined to just chill out.

“What we do on holiday can reveal a lot about us: our attitudes, demographics, habits and preferences,” Roy Morgan Research’s ceo Michele Levine said.

“With its wide-ranging data collected from 50,000 Australians per annum, the Roy Morgan Holiday Tracking Survey shows that people who visit national parks or forests while on holiday tend to be more environmentally aware and energetic than the average Australian holiday-goer.”

“Interestingly, the energetic spirit that national park trippers bring to their holidays is also evident in their day-to-day lives.”

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