Visit California launches Australia board

Visit California launches Australia board
By admin


Visit California has just announced the seven founding members for the first Australian and New Zealand California Advisory Board (CAB).

The main objective of the CAB is to formulate strategies to grow California’s brand and market share in Australia.

“Recent fluctuations in the exchange rate as well as increased competition from other US destinations means that Visit California will be working even harder,” Visit California Senior Director of International Marketing Leona Reed said.

The CAB brings together industry experts in the travel and tourism fields and they will meet twice annually in both Australia and California.

“We are preparing to deliver a new and original strategy through our travel trade, communications and consumer advertising messaging channels,” Reed said.

The announcement was made during a boardroom breakfast at O Bar and Dining in Sydney and the founding members of CAB are:

  • Alastair Fernie, General Manager of The Cruise Team/Harvey's Choice Holidays of Jetset Travelworld Group
  • Alison Espley, Director Australia & New Zealand of United Airlines
  • Clair Flack, Manager Travel Distribution Australia & New Zealand of Hertz Corporation
  • John Simeone, Head of Sales & Tourism Development of Qantas Airways
  • Kirsty Rankin, CEO Travel of Pinpoint Travel Group
  • Randall Deer, Managing Director of Ignite Travel Group
  • Steve Labroksi, Director of iTravel

 

 

Email the Travel Weekly team at traveldesk@travelweekly.com.au

visit california

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]