NZ launches coach touring campaign to entice Aussies

NZ launches coach touring campaign to entice Aussies
By admin


The new campaign from Tourism New Zealand aims to entive Aussies to cross the Tasman and experience the destination's unique landscapes by coach.

'Every day a different journey’  brings a diverse range of activities and experiences to life whilst showcasing the accessibility of New Zealand’s North & South Island gems to Australians.

Tourism New Zealand general manager Australia Tony Saunders said the the advertising campaign will target silver surfers in regional markets from now until late July.

“New Zealand is one of the most picturesque countries and to see it by coach is both seamless and memorable," he said.

“Coach touring offers Australians a way to experience the real New Zealand and is a highly valuable sector as visitors stay longer and spend more whilst in the country.

“Not only does coach touring provide carefully crafted itineraries but it covers a range of fascinating regions that include unforgettable experiences.".

The campaign activity includes television and print advertising, along with a bespoke online campaign hub on Tourism New Zealand’s consumer website. It will also be supported with spcial offers from coach partners such as AAT Kings, ANZCRO, APT, Evergreen Tours, Grand Pacific Tours, Kirra Tours, Scenic Tours and Travelmarvel.

Visitor arrivals from Australia are up 7.5% for the year ending May 2014 with those opting for a coach touring holiday constituting 4.5% of New Zealand’s total holiday arrivals. 

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