News

Productivity Commission kickstarts tourism study

The Australian Government’s Productivity Commission has started a research project that delves into Australia’s international tourism industry, and asks for comment, with the key objectives to examine trends, drivers and barriers to growth in the sector.

The Association of Australian Convention Bureaux (AACB) has responded to the project with its presentation to the Productivity Commission of its recent study ‘Australia’s International Business Events Sector: The Economic and Strategic Value Proposition’.

AACB, in partnership with Deloitte Access Economics, has taken steps forward with its robust study on the benefits of international business events highlighting the sector’s contribution to the Australian economy.

“AACB has been working hard to advocate for a stronger international business events sector on behalf of industry,” said AACB’s executive director Andrew Hiebl.

“While we represent 15 convention bureaux that promote their regions as premier business event destinations, their reach extends to more than 1600 operators across the business events spectrum. Therefore, it is critical that we take a clear, consistent and professional message to Government.”

The Deloitte Report has enabled AACB to respond with quantitative and qualitative data, focusing specifically on two of the project’s considerations including trends and the role of government.

The Commission plans to publish its international tourism paper in early 2015.

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