A partnership between Cruise Lines International Association (CLIA) Australasia and the South Pacific Tourism Organisation (SPTO) has been launched to promote sustainable growth of cruise tourism in the region.
Australian and New Zealand cruisers favour the South Pacific as the most popular cruise destination, with almost 350,000 holidaymakers from the two nations cruising to the region last year, according to CLIA.
Tapping into this, the partnership will encourage sustainable cruise tourism, which can deliver economic and social benefits to the South Pacific.
SPTO chief xecutive Ilisoni Vuidreketi said through the new partnership, both organisations would combine their resources, networks and experience to create an important leadership forum in the region.
"The projects implemented through this partnership will aim to serve the interests of both the SPTO member nations and the cruise lines that bring tourists to the islands,” Vuidreketi said.
The partnership will also enable South Pacific nations to better understand the cruise industry and address practical issues such as the facilities and services that cruise lines require, providing essential information and analysis on capacity, source markets, destinations and shoreside experiences plus an assessment of challenges and constraints of operating in the region.
CLIA Australasia executive director Neil Linwood noted the importance of the partnership for its member cruise lines.
This is further bolstered by the recent report released that showed cruise tourism injected A$34 million into the Vanuatu economy last year and brought a further A$18 million in indirect economic benefits.