News

New bid to get firms ready for Asia

Australian businesses will be offered help in preparing for the anticipated influx of Asian visitors through a range of resources launched today by tourism officials.

In the next step of Australia’s bid to cash in on Asia’s growing appetite for travel, tourism SME’s will be armed with knowledge, understanding and marketing strategies for five key markets – China, Japan, Indonesia, India and South Korea.

Advice on distribution channels, cultural awareness, marketing and how to develop Asian strategies will be available, with a video among the resources.

Case studies detailing the success that some tour companies have already had in Asia will also feature.

The package has been developed by Tourism Research Australia (TRA) in conjunction with Tourism Australia (TA) and the Australian Tourism Export Council (ATEC).

ATEC managing director Felicia Mariani added that working with Asian markets is different from catering for western travellers that many SME’s are used to.

“We know that Asian visitors have different expectations and crave different experiences than traditional markets of the west and it is crucial operators have the knowledge that helps them engage confidently and effectively with these visitors,” she said.

TA managing director Andrew McEvoy said the forecasted growth from Asia “just cannot be ignored”.

“The winners will be those Australian tourism operators who most enthusiastically engage with the region by getting ‘Asia ready’, and these practical resources will certainly assist.”

TRA chief economist Dr Leo Jago said regional tourism could benefit in particular as more tourists are expected to venture beyond the gateway cities as markets mature.

 

SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Travel Agents

Big Fat Agent Wrap

by Kate Webster

Agents are off globe trotting and experiencing the best product on offer around the world.

Share

CommentComments

Aviation

Jetstar adds direct Adelaide to Sunshine Coast

by Kate Webster

A warm Sunshine Coast welcome for Jetstar’s new Adelaide services.

Share

CommentComments

Aviation

Velocity Live “to make members feel like VIPs”: Velocity CEO

by Daisy Melwani

Virgin Australia have upped the ante in its frequent flyer battle with the national carrier. So what exactly does Velocity Live give members?

Share

CommentComments

Travel Blogs

What type of traveller are you?

by Kate Webster

Take the quiz to discover what type of traveller you are.

Share

CommentComments

Destinations

Australia’s most amazing state is…

by Kate Webster

They do say this state is beautiful one day, perfect the next.

Share

CommentComments

Travel Agents

Women in Travel: Kim Mason, TravelManagers

by Travel Weekly

We chat to Kim Mason, Personal Travel Manager at TravelManagers Australia about a decade in the industry, leadership and bringing personality to the role.

Share

CommentComments

Hotels

Inside Meriton Serviced Apartments’ 4 New Locations

by Talia Milavetz

Meriton Serviced Apartments have brought their luxury accommodations to four new locations across Sydney and the Gold Coast.

Share

CommentComments

Destinations

Oktoberfest is Calling!

by Travel Weekly

With an average of six million visitors each year, it’s no surprise that Oktoberfest is the world’s largest folk festival.

Share

CommentComments

Wholesalers

Big Fat Wholesaler Wrap

by Kate Webster

A big fat wholesaler wrap indeed, packed with the latest deals for travel around the globe.

Share

CommentComments

Aviation

Singapore Airlines adds Sydney via Jakarta route

by Kate Webster

Singapore Airlines is further expanding its footprint in Australia, adding a three times weekly service from Sydney via Jakarta to Singapore.

Share

CommentComments

News

AFTA stands strong against bogus justification of PMC increase

by Kate Webster

AFTA is backing the travel industry’s disappointment in PMC increase, calling out the justification by the Treasurer.

Share

CommentComments

Destinations

Cambodia’s Water & Moon festival about to kick off

by Kate Webster

The traditional Khmer festival marks the end of the rainy season and the reversal of the flow of the Tonle Sap River.

Share

CommentComments