News

New bid to get firms ready for Asia

Australian businesses will be offered help in preparing for the anticipated influx of Asian visitors through a range of resources launched today by tourism officials.

In the next step of Australia’s bid to cash in on Asia’s growing appetite for travel, tourism SME’s will be armed with knowledge, understanding and marketing strategies for five key markets – China, Japan, Indonesia, India and South Korea.

Advice on distribution channels, cultural awareness, marketing and how to develop Asian strategies will be available, with a video among the resources.

Case studies detailing the success that some tour companies have already had in Asia will also feature.

The package has been developed by Tourism Research Australia (TRA) in conjunction with Tourism Australia (TA) and the Australian Tourism Export Council (ATEC).

ATEC managing director Felicia Mariani added that working with Asian markets is different from catering for western travellers that many SME’s are used to.

“We know that Asian visitors have different expectations and crave different experiences than traditional markets of the west and it is crucial operators have the knowledge that helps them engage confidently and effectively with these visitors,” she said.

TA managing director Andrew McEvoy said the forecasted growth from Asia “just cannot be ignored”.

“The winners will be those Australian tourism operators who most enthusiastically engage with the region by getting ‘Asia ready’, and these practical resources will certainly assist.”

TRA chief economist Dr Leo Jago said regional tourism could benefit in particular as more tourists are expected to venture beyond the gateway cities as markets mature.

 

SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Travel Agents

Big Fat Agent Wrap

by Vanessa Bussoletti

It doesn’t get more jam-packed than this, readers. Unless you count our jam sandwich because that’s overflowing all over our desk.

Share

CommentComments

Tourism

“We’re all getting robbed”: Vic tourism hit by scam

by Hannah Edensor

At least nine Victorian tourist attractions have been hit by a credit card scam. We too were busted for buying clothes under our boss’s name but only to avoid buyers shame in the office.

Share

CommentComments

Hotels

What can you actually take from hotel rooms?

We could tell you this was an exclusive insight into what you can get away with stealing from hotels, but we’d be lying. We nicked it off an online forum.

Share

CommentComments

Aviation

At last, Qantas inflight Wi-Fi takes off

by Hannah Edensor

As 56% of travellers get stoked about Qantas’ inflight Wi-Fi, our concern lies with the other 44% who clearly hate looking at cats on YouTube.

Share

CommentComments

Destinations

Travel warnings for Gallipoli after terror threats

by Hannah Edensor

New updates on Smart Traveller have upgraded warnings for Turkey with news Anzac Day commemorations could be a target of terror attacks.

Share

CommentComments

Travel Agents

Flavour of the Week

Find out who won new roles & who fell on their swords in this week’s Flavour of the Week. Yes, we added that sword bit for effect.

Share

CommentComments

Cruise

Cruising for young travellers is finally here

This first of its kind cruise brand had us at ‘Wine & Paint Classes’ because it combines two of our favourite things. Well, one, we hate painting.

Share

CommentComments

Technology

52% of travellers swayed by Facebook photos: study

All of our Facebook friends’ photos inspired us to travel. And by ‘friends’ we mean the public profiles we stalk because we only have 4 friends.

Share

CommentComments

Tourism

Is your boss the Executive of the Year?

We tried to nominate ourselves for this award, but apparently ignoring the boss and pretending to be your own boss doesn’t actually make you CEO.

Share

CommentComments

Travel Agents

Final week of LAX agent incentive kicks off

We’re re-running this again from Monday (minus the typos). You get déjà vu & we do less work. A win-win, we say.

Share

CommentComments

Destinations

A world of special Sunshine Coast Deals

by Vanessa Bussoletti

Visit Sunshine Coast has partnered with Escape Travel to launch a major new campaign offering a wide range of activities […]

Share

CommentComments

Hotels

Big Fat Hotel Wrap

by Vanessa Bussoletti

If you read one thing today make sure it’s Travel Weekly’s hotel wrap. Actually, your medication instructions and train timetable probably take priority.

Share

CommentComments