News

NSW entices Indians with offer of a "Jhappi Time"

Destination NSW has launched a new campaign to encourage Indians to visit relatives in the state by offering them some ‘Jhappi time’ in the company of their loved ones.

Unveiled this morning by NSW Premier Barry O’Farrell and George Souris, minister for tourism, major events and arts , the campaign features four videos which focus on families missing their loved ones and flying to Sydney for some ‘Jhappi time”.

The videos were directed by Australian-Indian Bollywood director Anupam Sharma and will be promoted through outdoor media such as billboards, key travel publications as well as digital online and social media.

“The challenge was to communicate the warmth, the vibrancy, the affection, the attractiveness of Jhappi time on screen and to do it in a culturally authentic manner, and a culturally sensitive manner,” Sharma said in a pre-recorded video at the launch this morning.

The first story line features a graduating daughter, and the ecstatic smile on the mother’s face when her husband presents her with two tickets to Sydney for some ‘Jhappi time’.

The second story line is of the best friend wanting to visit her friend in Sydney, and after being given the tickets by her boyfriend, jumps immediately into Sydney to spend some ‘jhappi time’ with her friend.

The third story line focuses on a baby shower as the mother in transported to Sydney to be with her daughter while she’s expecting.

Set with stunning backdrops of places around Sydney and the Blue Mountains, the videos are both in English and Hindi, with subtitles when Hindi is spoken.

“I’m delighted to launch ‘Jhappi Time’ which in Hindi means ‘hug time’, a special time for family and friends to get together with loved ones,” O’Farrell said this morning at the launch.

“I’m pleased today that the NSW Government has taken the tourism lead and is encouraging people from India to visit family and friends within NSW via a new, great marketing campaign.”

Check out a compilation of the videos below – what do you think?

http://www.youtube.com/watch?v=CD74uVyYo4E

SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Aviation

Image of plane passenger stitching dirty message mid-flight goes viral

by Christian Fleetwood

After reading this story, you’ll never look at your nan’s crochets the same again.

Share

CommentComments

Aviation

Joyce and Scurrah reject government’s calls to be silent on social issues

by Christian Fleetwood

In a big “stuff you” to ScoMo, the bosses of Qantas and Virgin are refusing to be silent on social issues, including the environment.

Share

CommentComments

Hotels

Villa review: Villa Kayajiwa, represented by www.elitehavens.com

by Dan Uglow

In part four of our series, Travel Weekly reviews a Grand Designs-type property that would make style tragics weak at the knees.

Share

CommentComments

Tourism

Thailand’s tourism authority insists it’s taking “serious action” on animal cruelty

by Christian Fleetwood

The Tourism Authority of Thailand says the recent deaths of 86 rescued tigers from a popular attraction are “a great loss”.

Share

CommentComments

Travel Agents

Flight Centre acquires Aussie travel company

Flight Centre is hoping this latest acquisition will give its Australian leisure business a much-needed boost.

Share

CommentComments

Travel Agents

Agent wrap: Agents say G’day to LA, win a trip to New York state + MORE!

If you’re not marching in the climate strike today, you may as well make use of your time in the office by checking out the latest famils and events.

Share

CommentComments

Tourism

Flavour of the Week: Crystalbrook Collection’s new PR, Akaryn Group gets VP of development and operations + MORE!

This week’s wrap of industry appointments is particularly flavoursome, and not just because it includes a man holding a whopping great mud cake.

Share

CommentComments

Wholesalers

Industry reacts to shock collapse of Tempo Holidays and Bentours

by Huntley Mitchell

The sudden exit of Tempo Holidays and Bentours from the local market has prompted other travel companies to offer support for affected agents and clients.

Share

CommentComments

Destinations

Aloha Friday Wrap: HTO’s romantic campaign, Oahu craft beer guide + MORE

This Aloha Friday Wrap has a bit of a romantic, craft beer-type of vibe, so don’t be surprised if you fall in love or become thirsty while reading it.

Share

CommentComments

Tourism

Youth ambassadors say “aloha” to responsible travel

Youth ambassadors from Australia, New Zealand and Japan are taking part in a responsible tourism project on the Island of Hawaii for International Coastal Clean-up Day tomorrow.

Share

CommentComments

Destinations

The ultimate guide to Oahu’s craft beer scene

by Tiffany Hill

Beer lovers don’t have to look far to find a quality selection of locally-made beers on Oahu.

Share

CommentComments

Destinations

Kauai: What’s blooming on Hawaii’s Garden Island

Want to impress your clients with an awesome summer trip? Look no further than the golden sand and scenic coastlines of Kauai.

Share

CommentComments