MasterChef takes on foodie Dubai

MasterChef takes on foodie Dubai
By admin


MasterChef fans, prepare to armchair travel from this Sunday as the popular cooking show partners with Qantas and Emirates to promote foodie Dubai.

Contestants have been challenged with region-specific cooking such as an Arabian feast for Al Waha Desert Camp guests and the preparation of a three course meal at the Atlantis The Palm property.

"What a journey for our contestants; from the tradition of the souk and cooking a desert feast to running a fine dining restaurant complete with an audience of 65,000 sea creatures," MasterChef host Matt Preston said.

It is hoped that the TV exposure will encourage Australians to see Dubai as a full-service destination, rather than a stopover.

“Already, many of our customers are choosing to stopover in Dubai on their way to Europe and as they
become more familiar with it, we expect to see Dubai become even more of a destination in its own right," Qantas Group's Olivia Wirth said.

Dubai Tourism director general HE Helal Saeed Almarri heralded the collaboration across tourism board, television industry and accomodation providers.

“MasterChef provides us with an exciting platform… from celebrity chef dining to local street food favourites; the tastes of the traditional souk markets to extraordinary gourmet experiences,” Almarri said.

"I’ve no doubt that once the Dubai-based episodes of MasterChef air, many more will be booking their flights and holidays to experience our Emirate for themselves,” Almarri added.

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