China target in TA’s sights

By admin


The Chinese outbound market will hit 100 million by 2020 and Australia will capture around 1% of those travellers, Tourism Australia has predicted.

While current growth rates of 20%-30% are probably not sustainable, arrivals are likely to break the one million barrier by the end of the decade.

‚ÄúIf we do we will have achieved our stretch objectives,” tourism minister Martin Ferguson said.

The tourism body was initially targeting 860,000 visitors by 2020.

Tourism Australia chairman Geoff Dixon added: ‚ÄúThat 1% might sound small but it is so important.”

Managing director Andrew McEvoy said yield was critical, with the economic value likely to surpass $9.6 billion.

But he added that visitor growth will settle.

‚ÄúWe can‚Äôt keep going at 20% to 30%, I would argue. Our job is to see if we can hold or gain share against all our competitors,” he said.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]