52% of travellers swayed by Facebook photos: study

Shot of a young man taking pictures underwater

Did you know that 55% of travellers ‘like’ social media pages related to the trips they’re planning?

What about the the 70% of people updating their Facebook status while on holiday?

What they all have in common is their prolific use of social media – blogs, Instagram, Facebook – you name it, travellers are on it.

So where do travellers turn to research and book their destinations? And do they use their smartphones to book on the go?

In this post, WebpageFX takes a look at how social media and mobile technology impact travel, as well as how travel brands can use social media to reach more customers.

Dust off your passport, and let’s get started!

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

    Latest comments
    1. Let me guess, figures supplied by facebook?

      Facebook only cares about facebook profits.

      Facebook is dying a slow death. Instagram seems to now be bigger.

facebook instagram social media webpagefx

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