Travel Agents

5 top tips on winning new clients

The best travel agents have two things in common – they work hard, and they have happy clients. But you need more than three clients to be successful.

For long-term success as a travel agent, it’s super important to keep your original clients happy – whilst also gaining new ones.

It’s one thing to have a loyal base of clients – but for a travel agent to be truly successful they need referrals, knowledge, and a few extra tips and tricks. Travel Market Report spoke to a group of travel agents and rounded up the most useful info.

Here’s how you can stand out from the rest – and guarantee your success.

1. Take advantage of a good mood

Whenever a client’s sporting a post holiday glow (that you planned and booked) is when it’s the best time to ask for constructive feedback and reviews.

“I ask my clients if they would recommend my services in my welcome home email, and I also ask for Facebook reviews,” Heather Christopher, owner of Heather Christopher Travel Consulting in Gettysburg, PA, told TMR.

2. Send thank you notes and show your appreciation

The post holiday glow worked in your favour and you have a glowing Facebook review, as well as someone to refer you to their friends and family!

But don’t think the buck stops there – make sure to show your client that you’re extra grateful.

“Any time I receive a referral that books, I send the referrer a thank-you note in the mail with a Starbucks gift card,” Terrah Van Meter, a travel consultant at Legacy Travel in Dallas, told TMR.

“I know it seems small but people love it.”

3. If you’ve got it, flaunt it

You know you can plan a great trip – so plan one for yourself! As soon as everyone sees you having the time of your life they’ll want to come too.

This can be done via social media or even by simply showing your clients your best holiday snaps.

Sekita Ekrek, Marketing Director at First in Service Travel in New York City, posted about her safari trip on Facebook and told TMR:

“A mom [sic] I know was liking and engaging with my posts, and finally said ‘I want to do what you did.’ “

4. Use social media to your advantage

“I follow a lot of healthy living and lifestyle bloggers, both on their blogs and Instagram,” Christopher told TMR.

“A few months ago, I noticed that an influencer mentioned she hadn’t planned her honeymoon yet so I reached out and offered my services complimentary in exchange for using my hashtag (#hctclients) along with tags and social media mentions where appropriate and on her blog.

“She was extremely agreeable and grateful for my assistance.

“I gained over 250 followers on Instagram from her alone but more importantly, I’ve gotten 10 new clients from it – and not just leads, clients that have paid my service fee and are booked/in the process of booking.”

5. Be yourself

This goes for in real life and on social media: clients won’t relate to you if you’re always trying to sell something to them.

“I receive a lot of leads via Facebook every week because I post passionately about my travels. I don’t post things that sound ‘salesy.’

“I post about staying up to date on my training and education, and most importantly, I try to stay approachable,” Van Meter told TMR.

SEE WHAT PEOPLE ARE SAYING

Travel Agents

Big Fat Agent Wrap

by Vanessa Bussoletti

It doesn’t get more jam-packed than this, readers. Unless you count our jam sandwich because that’s overflowing all over our desk.

Share

CommentComments

Tourism

“We’re all getting robbed”: Vic tourism hit by scam

by Hannah Edensor

At least nine Victorian tourist attractions have been hit by a credit card scam. We too were busted for buying clothes under our boss’s name but only to avoid buyers shame in the office.

Share

CommentComments

Hotels

What can you actually take from hotel rooms?

We could tell you this was an exclusive insight into what you can get away with stealing from hotels, but we’d be lying. We nicked it off an online forum.

Share

CommentComments

Aviation

At last, Qantas inflight Wi-Fi takes off

by Hannah Edensor

As 56% of travellers get stoked about Qantas’ inflight Wi-Fi, our concern lies with the other 44% who clearly hate looking at cats on YouTube.

Share

CommentComments

Destinations

Travel warnings for Gallipoli after terror threats

by Hannah Edensor

New updates on Smart Traveller have upgraded warnings for Turkey with news Anzac Day commemorations could be a target of terror attacks.

Share

CommentComments

Travel Agents

Flavour of the Week

Find out who won new roles & who fell on their swords in this week’s Flavour of the Week. Yes, we added that sword bit for effect.

Share

CommentComments

Cruise

Cruising for young travellers is finally here

This first of its kind cruise brand had us at ‘Wine & Paint Classes’ because it combines two of our favourite things. Well, one, we hate painting.

Share

CommentComments

Technology

52% of travellers swayed by Facebook photos: study

All of our Facebook friends’ photos inspired us to travel. And by ‘friends’ we mean the public profiles we stalk because we only have 4 friends.

Share

CommentComments

Tourism

Is your boss the Executive of the Year?

We tried to nominate ourselves for this award, but apparently ignoring the boss and pretending to be your own boss doesn’t actually make you CEO.

Share

CommentComments

Travel Agents

Final week of LAX agent incentive kicks off

We’re re-running this again from Monday (minus the typos). You get déjà vu & we do less work. A win-win, we say.

Share

CommentComments

Destinations

A world of special Sunshine Coast Deals

by Vanessa Bussoletti

Visit Sunshine Coast has partnered with Escape Travel to launch a major new campaign offering a wide range of activities […]

Share

CommentComments

Hotels

Big Fat Hotel Wrap

by Vanessa Bussoletti

If you read one thing today make sure it’s Travel Weekly’s hotel wrap. Actually, your medication instructions and train timetable probably take priority.

Share

CommentComments