TA issues rally cry ahead of Restaurant Australia push

TA issues rally cry ahead of Restaurant Australia push
By admin


Tourism Australia is urging regional tourism and hospitality businesses to tap into the growing global appetite for food and wine-related travel experiences by getting involved in its latest Restaurant Australia campaign.

The Restaurant Australia website will be unveiled on May 7 along with new broadcast, print and online content.

From today, businesses can begin to submit the stories of their food, wine and beverage experiences for listing on the site.

It represents the latest phase of its There’s Nothing Like Australia campaign, in which it is seeking to position Australia as the “world’s greatest restaurant experience”.

Rallying the involvement of the local food and wine industries will form a major part of ensuring the campaign is a success, according to chief marketing officer Nick Baker.

“Restaurant Australia is all about bringing together passionate locals, breathtaking landscapes and the freshest of produce to demonstrate to the world what makes Australia’s food and wine experiences so unique and distinctive,” he said.

“Our regions have an abundance of incredible stories to share where quite literally, every second of every day, unique and brilliant food and wine experiences are being served-up in remarkable and awe-inspiring locations.

“That’s why we’re asking the entire industry to get behind the campaign in promoting their own experiences and joining in the online conversation for the rest of the world to see and hear what they could be enjoying by holidaying in Australia.”

By completing the online form, businesses will automatically be listed as a contributor to Restaurant Australia, with a link back to their own site, get the chance to have their product profiled in a feature story or be part of the Restaurant Australia famil program.

The campaign also includes the social media hashtag #restaurantaustralia, offering the opportunity for those who use it to have their message amplified by Tourism Australia’s own social channels.

Latest News

  • Events

Vivid entice globally-renowned chefs for Vivid Food 2024

From near and far, some of the hottest names in the culinary world will appear at Vivid Sydney this year as part of Vivid Food, embracing the festival’s 2024 theme, ‘humanity’, and highlighting food as a fundamental part of the human experience, connecting us all through the universal language of cuisine. This year’s roster of […]

  • Aviation

Air New Zealand returns to Hobart and Seoul

Air New Zealand will resume flying to Hobart, it revealed today in its summer schedule update. It also announced it will be returning to Korean capital Seoul. Both the Auckland to Hobart and Auckland to Seoul routes will be seasonal services, with Air New Zealand operating three direct flights a week to each destination over the summer […]

  • Destinations

European Waterways targets multi-generational families with ‘Floating Villa’ deal

In today’s fast-paced world, finding quality time for multi-generational bonding can be a challenge. European Waterways’ hotel barge cruises offer families the opportunity to enjoy the ultimate luxury vacation with a private charter experience. They say  “it’s like having your own private ‘floating villa’ in a different village every day, made extra special by a […]

  • Cruise

Luxury Escapes launches ‘sail away’ sale

Luxury Escapes has announced its biggest cruise event of the year.  The limited-time Sail Away Sale gives cruisers the chance to experience luxury at a cheaper price point. The selection of handpicked offers include exclusive add-ons such as generous onboard credit, bonus value, pre & post-cruise stays, and more.  Destinations including Europe, Asia, Australia, and […]

  • Aviation

Rex-owned National Jet Express (NJE) adds weekly charter between Brisbane and Orange

National Jet Express (NJE), a Rex Group member, today announced the commencement of weekly charter services between Brisbane and Orange in NSW for mining and civil contractor These services represent NJE’s eighth destination on the East Coast since commencing services from Brisbane in July 2023, and its first port in NSW. “We are delighted to […]

  • Aviation

Bonza hires restructuring advisory amid turbulence at Miami-based owner 777 Partners

The financiers of low-cost regional airline Bonza have hired restructuring advisory KordaMentha to give them advice on the operations of the airline. Bonza, which launched in January last year, is a budget airline based on the Gold Coast. They fly to regional areas such as Cairns but do not fly to Sydney or Brisbane (they […]

  • Events
  • Tour Operators

Best friends or frenemies? What is the REAL relationship between sales and marketing?

It’s the age-old business conundrum and a conundrum that becomes all the more important when budgets are squeezed.  Which is more important, sales or marketing? The answer depends on who you ask, Journey Beyond’s Justine Lally and Alicia Triggs say. (Lead Image: Justine Lally  and Alicia Triggs ) Journey Beyond is an experiential tourism group […]